For the last 20 years I have been really encouraged that the ambitious clients I work with see that their people are their principle competitive advantage. Evolving trends in HR demand a new, strategic approach to people management, with PWC reporting in 2023 that “58% of HR leaders consider finding, attracting, and retaining talent is their biggest challenge”. The report goes on to say “Some 43% find developing people's full potential a significant concern.”*
So, businesses need new approaches for brilliant teams to thrive into the future - and that’s where 2B Brilliant steps in.
To compete, organisations need to become “employers of choice”. In many industries we are facing a talent crisis, with not enough skills in the workforce to meet the evolving demands of businesses and consumers. So, creating an outstanding employee experience isn’t just lip service - to be blunt it’s a non-negotiable in order to survive and thrive. To retain your top talent, how the employee experiences the organisational culture is essential for retention. This comes down to creating brilliant leaders who inspire, lead and build high performing, brilliant teams.

With new titles like “Heads of People” and “CPOs” (Chief People Officers) the people driving this change are business savvy. They are credible, influential and are acting more and more as internal ambassadors who drive a positively engaged and high performing community. You will be aware that this focus was kick started in the tech industry and is spreading fast.
At 2B Brilliant we bring together years of experience to create brilliant leaders, brilliant teams and brilliant people. 2B Brilliant is dedicated to helping organisations with leadership capability, learning and development, coaching and management consultancy. Our personalised service means we work to directly influence your organisation, so you see a positive, practical impact in your business and a happier workforce.
"I am thrilled about this new evolution and to introduce 2B Brilliant to the market. It not only builds on our extensive experience over the past 20+ years, but also reflects how we are adapting to, and anticipating, the changing demands in that market for both employers and employees."
Amanda Lindsay, Founder and Lead Coach
At 2B Brilliant, we work with a range of clients but specialise in those who are looking to grow by investing in their people as part of the boarder organisational transformation.
The 2B Brilliant vision is to grow the confidence and capability of the people we work with so that they become the collective force driving business success – and gain personal fulfilment.
Specialising in leadership capability, learning and development, coaching and consultancy.
Find out more about us at 2B Brilliant. We’d love to hear from you so get in touch with a no obligation chat.
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